To identify the core "units of value" in your project that represent the fundamental transactions or value propositions for customers. Each unit should have:
To clearly identify the top 2 customer segments for your project. These segments represent the primary groups of people or businesses who would benefit most from your product or service. This understanding will guide marketing, sales, and product development efforts.
To estimate the Customer Acquisition Cost (CAC) for your product or service by identifying:
To evaluate whether your project's unit economics are viable based on your earlier work. This involves calculating contribution margin by comparing your average check (revenue per unit) against variable costs, including the Customer Acquisition Cost (CAC). You'll also factor in fixed and initial costs to assess overall sustainability.
Today, we’ll focus on two tasks: