Skip to main content

Lesson 11: Modeling Retention and Recruiting a Sales Specialist

· 2 min read
Max Kaido
Max Kaido
Architect

Lesson 11: Modeling Retention and Recruiting a Sales Specialist​

Objective​

Today, we’ll focus on two tasks:

  1. Retention Modeling: Predict retention metrics for your project over a 12-month horizon to reach at least 10M rubles in monthly revenue by year-end.
  2. Sales Specialist Recruitment: Write a compelling message to attract a talented sales specialist from a similar project.

Part 1: Retention Modeling​

  1. Define Retention Metrics

    • Retention refers to the percentage of users/customers who remain active over a given period.
    • Assume a starting base of users and project retention rates monthly (e.g., Month 1: 100%, Month 2: 80%, Month 3: 70%).

  2. Revenue Assumptions

    • Define the average revenue per user (ARPU).
    • Calculate monthly revenue based on retained users.
    • Adjust assumptions to ensure revenue grows to 10M rubles/month by Month 12.

Example Retention Model:

MonthRetention RateActive UsersARPU (rubles)Monthly Revenue (rubles)
1100%1,00010,00010,000,000
280%80010,0008,000,000
370%70012,0008,400,000
...............
1240%2,5004,00010,000,000

  1. Retention Strategies Possible Retention Drivers:

    • High-value features or services that users return for.
    • Discounts or loyalty programs for continued use.
    • Regular updates or added functionality to keep engagement high.

    Ways to Improve Retention:

    • Personalized communication (emails, push notifications).
    • Gamification (rewards, points, challenges).
    • Regular feedback collection and improvements based on user needs.

Part 2: Sales Specialist Recruitment​

  1. Craft a Recruitment Message Key Points to Highlight:
    • Personalize the message to the recipient’s expertise.
    • Showcase the opportunity to make an impact and grow with your project.
    • Be specific about the role and its significance in achieving ambitious revenue goals.

Template for Sales Recruitment Message:

Subject: Join Our Team and Shape the Future of [Project Name]

Hi [Name],

I came across your profile and was impressed by your track record in [specific achievement]. We’re building something extraordinary at [Company/Project Name], and we believe your sales expertise could help us achieve our ambitious goals of reaching 10M rubles in monthly revenue by year-end.

This role is more than just selling—it’s about crafting a strategy to grow our reach, building relationships with key clients, and being part of a passionate team that’s redefining [industry or product focus].

If this sounds exciting, let’s chat! I’d love to hear your thoughts and explore how we could work together.

Best regards, [Your Name] [Your Position] [Your Contact Information]

Documentation Format​

  1. Retention Model

    • Create a table showing:
      • Retention rates, active users, ARPU, and monthly revenue projections for 12 months.
    • Write a short explanation of retention drivers and how you plan to improve them.

  2. Recruitment Message

    • Write a personalized message for a sales specialist and share it in the comments.
    • Include the number of messages sent for feedback.

Let me know if you’d like help refining your retention model or recruitment message!