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Lesson 18: Writing a Compelling Post Against Your Competitor to Build a Community

· 2 min read
Max Kaido
Max Kaido
Architect

Objective​

Create a high-impact post targeting your competitor to highlight the problem, spark interest, and invite readers to join your community. The post will focus on engaging your audience by addressing shared frustrations and needs.

Steps to Write and Publish Your Post​

1. Define the Competitor and the Problem​

  • Identify the main competitor and their shortcomings.
  • Highlight the pain points users face when using their solution.

Example Competitor and Problem:

  • Competitor: Outdated tools or rigid systems.
  • Problem: These solutions waste time, are difficult to adapt, and fail to meet modern demands.

2. Use a Captivating Headline​

The headline should draw attention and highlight the problem.

Example Headlines:

  1. "Why [Competitor] is Costing You Time and Money (And How to Fix It)."
  2. "The Hidden Costs of Sticking with [Competitor]: A Better Way to [Solve Problem]."
  3. "Tired of [Main Frustration]? Here’s What You Need to Know."
  4. "What [Competitor] Doesn’t Want You to Know About [Industry Issue]."
  5. "How I Stopped Using [Competitor] and Saved [X Time/Money]."

3. Follow the APSA Structure​

  • Attention (A): Start with a striking statement or statistic.
  • Problem/Need (P): Dive into the main problem caused by the competitor.
  • Solution (S): Subtly introduce the idea of better alternatives.
  • Action (A): Invite readers to join your community or take the next step.

4. Write the Post​

Example Post:

Headline: "Tired of Wasting Hours on [Competitor’s Solution]? Here’s the Truth."

Have you ever felt stuck using [Competitor]? You’re not alone.

Every day, thousands of professionals lose precious hours navigating clunky interfaces, rigid workflows, and overpriced features that barely meet their needs. They tell us:

  • "It takes forever to complete simple tasks."
  • "I’m overpaying for tools that don’t adapt to my business."
  • "I feel trapped because switching seems too complicated."

Here’s the truth: the problem isn’t you—it’s the outdated tools you’re using.

The Problem [Competitor] was built for a world that no longer exists. It prioritizes profits over users, leaving you frustrated and behind the curve.

Meanwhile, other solutions have emerged that:

  • Save you time with intuitive interfaces.
  • Adapt to your unique needs.
  • Deliver value without breaking the bank.

What’s Next? You deserve better. Join our community of professionals who are breaking free from outdated systems and exploring modern solutions tailored to their needs.

Here, you’ll find:

  • Honest discussions about what works and what doesn’t.
  • Tips for transitioning to better tools.
  • A network of like-minded professionals ready to share insights.

Ready to make a change? 👉 Join our community here! Let’s start a conversation about building smarter, more effective systems.

5. Publish and Promote​

  1. Choose Platforms for Publication:

    • LinkedIn for professional reach.
    • Reddit (e.g., r/startups, r/Productivity).
    • Facebook Groups or Telegram Channels related to your industry.
    • Quora to answer related questions and link back to your post.

  2. Share the Post Regularly:

    • Repost or share across different platforms over the week to maximize visibility.

Documentation Format​

  1. Write and Publish the Post:

    • Follow the structure above, using your competitor and industry-specific problems.
    • Include a strong call-to-action inviting readers to join your community.

  2. Promote the Post:

    • Share in 3–5 relevant groups or platforms.

Let me know if you need help crafting specific points or choosing the right platforms!