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Lesson 17: Building a Community Strategy

· 3 min read
Max Kaido
Max Kaido
Architect

Lesson 17: Building a Community Strategy​

1. Who is the Main Ideological Competitor?​

The main competitor to your product could be manual or outdated workflows in your industry, competitors offering rigid or inefficient solutions, or the mindset of maintaining the status quo.

Stance: Create a community that opposes inefficiency and promotes innovative solutions through your product.

Example Ideological Position:

  • "Say goodbye to outdated tools that slow you down. Join us to revolutionize [industry-specific challenge] with cutting-edge technology."

2. Content Plan to Attract the First 100 Members​

Top 5 Headlines/Topics for Posts:

  1. "5 Ways [Main Competitor] is Holding You Back (and How to Fix It Today)."
  2. "Why [Main Problem] is a Thing of the Past—If You're Willing to Change."
  3. "How [Specific Your Product Feature] Helps You Save Time and Money in [Use Case]."
  4. "Your Community for Overcoming [Main Industry Pain Point]: Join Us!"
  5. "Real Stories: How Others Left [Competitor/Product] Behind and Never Looked Back."

Weekly Content Plan:

  • Day 1: Introduction: Why we're building this community and how it helps solve [main pain point].
  • Day 2: Infographic or visual comparing your product with competitors.
  • Day 3: Poll: "What's the biggest challenge you face with [Competitor/Product]?"
  • Day 4: Case study or user success story.
  • Day 5: Tips and tricks for achieving [specific benefit] using your product.
  • Day 6: Invitation: "Join the movement to revolutionize [industry]—let's make it happen together!"
  • Day 7: Interactive Q&A post: "What would you like to improve in [specific area]?"

3. Distribution Plan for Content​

Top 5 Platforms to Post:

  1. LinkedIn Groups: Relevant professional groups in your industry (e.g., "Innovations in [Industry]").
  2. Telegram Channels: Niche communities discussing industry challenges.
  3. Reddit Subreddits: Subreddits related to productivity, efficiency, or industry-specific topics.
  4. Quora: Answer questions about industry challenges, linking to your content/community.
  5. Facebook Groups: Targeted groups discussing similar topics or problems your product solves.

Weekly Distribution Plan:

  • Day 1–2: Publish introduction and infographic posts on LinkedIn and Facebook groups.
  • Day 3: Share the poll on Telegram and Reddit to spark discussions.
  • Day 4: Post a case study or success story on Quora and LinkedIn.
  • Day 5–6: Publish tips and tricks, followed by an invitation post on Facebook and Telegram.
  • Day 7: Host a Q&A session in the community.

4. Why People Will Join the Community​

Motivations for Joining:

  • Value: They want actionable solutions to their daily challenges and a space to share insights.
  • Opposition: They are frustrated with outdated systems or inefficient competitors.
  • Community: They desire to connect with like-minded individuals striving for innovation.
  • Exclusivity: Early access to updates, tips, and direct engagement with the product team.

Value Proposition: "Join a movement of professionals committed to leaving inefficiency behind and unlocking the full potential of [industry] with modern solutions."

5. Growth Potential​

Can the Community Reach 1M Members?

  • Yes, if positioned correctly. A focused community can attract a large audience by:
    • Leveraging global pain points shared across industries.
    • Scaling through word-of-mouth and referral programs.
    • Copying examples of successful industry communities (e.g., Hootsuite's social media manager groups).

Examples to Emulate:

  • Slack Communities: Groups for startups, product managers, and engineers.
  • Reddit Communities: Niche yet globally influential forums like r/antiwork or r/EntrepreneurRideAlong.

6. Create the Community​

Platform Recommendation:

  • Start with Telegram for its simplicity and active engagement.
  • Use Facebook or LinkedIn for professional appeal.

Next Steps:

  1. Create the Group:

    • Name it something compelling, e.g., "Revolutionizing [Industry] Together."
    • Set up clear rules and guidelines.
    • Prepare welcome message and pinned posts.

  2. First Post:

    • "Welcome to the community that's breaking the mold in [industry]. Here's why we're here and how you can benefit!"
    • Include clear value proposition and community guidelines.

  3. Link Sharing:

    • Post the group link on your website, social media, and email list.
    • Encourage members to invite peers.
    • Track and measure growth metrics.

Let me know if you need help setting up the group or crafting specific posts!