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Lesson 6: Defining Units of Value in Your Project

· 2 min read
Max Kaido
Max Kaido
Architect

Lesson 6: Defining Units of Value in Your Project​

Objective​

To identify the core "units of value" in your project that represent the fundamental transactions or value propositions for customers. Each unit should have:

  • A clear name.
  • A measurable unit of delivery (e.g., items, hours, kilometers).
  • A market-driven average price.

Steps to Identify Units​

  1. Understand the Core Value

    • Think about what customers would pay for in your product or service.
    • Examples: A single trip in a taxi app, a completed course, a kilogram of delivered groceries.

  2. Break Down the Value Proposition

    • List all potential offerings, considering different customer segments or product features.
    • Example: For an educational platform:
      • Single lesson (e.g., 1,000 rubles/hour).
      • Full course (e.g., 10,000 rubles/course).
      • Exam preparation package (e.g., 5,000 rubles/package).

  3. Determine the Key Unit

    • Focus on the most significant or core offering that defines your business.
    • If multiple units exist, prioritize based on:
      • Customer demand.
      • Simplicity of measurement.
      • Clear market pricing.

  4. Estimate the Average Price

    • Research the market to determine the standard price for each unit.
    • If no clear pricing exists, use similar products or competitors for reference.

Examples of Units​

Taxi Service​

  • Unit: A single trip.
  • Measurement: Kilometers traveled.
  • Average Price: 10 rubles per km.

Online Education Platform​

  • Unit 1: A single lesson.
    • Measurement: Hours of instruction.
    • Average Price: 1,000 rubles/hour.
  • Unit 2: Full course.
    • Measurement: Course completion.
    • Average Price: 10,000 rubles/course.

Real Estate App​

  • Unit: A processed property listing.
  • Measurement: Listings.
  • Average Price: 500 rubles/listing.

Deliverables​

  1. List All Possible Units

    • Write down every unit you could sell in your project (even exploratory ones).
    • For each unit, specify:
      • Name of the unit.
      • Measurement unit.
      • Average price or market value.

  2. Identify the Core Unit

    • Highlight the most significant unit of value in your project.

Format for documentation:

  • Project Name:
  • Unit Name:
  • Measurement:
  • Average Price:

Let me know if you need help brainstorming possible units for your project!