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Lesson 14: Building a One-Page Business Model

· 2 min read
Max Kaido
Max Kaido
Architect

Lesson 14: Building a One-Page Business Model​

Objective​

To consolidate your business model into a concise, one-page presentation covering the 12 key blocks listed below. This format allows for a quick and clear overview of your project's core elements, suitable for pitching to stakeholders or team members.

Steps to Create the Business Model​

1. What and to Whom You Sell (Unit and Target Audience)​

  • Define the main unit of value (product or service).
  • Specify the primary customer segments.

Example:

  • Unit: Subscription-based analytics tool.
  • Audience: Small and medium-sized businesses needing real-time data insights.

2. How It Works​

  • Provide a high-level explanation of your product's operation or value delivery.

Example:

  • Customers access analytics via a user-friendly dashboard powered by AI algorithms that visualize real-time data.

3. Core Need Addressed​

  • Highlight the primary problem your product solves.

Example:

  • Eliminates the complexity of manual data analysis, saving businesses time and increasing decision-making speed.

4. Main Competitor​

  • Identify the leading competitor in your space.

Example:

  • Competitor: Tableau.

5. Why You're Better (Switching Strategy)​

  • Detail your competitive advantage and how you attract customers from competitors.

Example:

  • Simpler setup, lower cost, and tailored support for small businesses.

6. Why You're Better (Technology)​

  • Specify the technology or innovation that sets you apart.

Example:

  • Proprietary AI-powered recommendation engine that personalizes insights for each customer.

7. Market Opportunity​

  • Define the size and scope of your market.

Example:

  • Global analytics software market valued at $25B, growing 15% annually.

8. Sales Channels, Funnel, and CAC​

  • Describe your main sales channels, sales funnel, and customer acquisition cost (CAC).

Example:

  • Sales Channels: Google Ads, LinkedIn outreach.
  • Funnel: Impressions → Demo → Paid Subscription.
  • CAC: 5,000 rubles per customer.

9. Unit Economics (Order Economics)​

  • Outline revenue, costs, and profitability per unit sold.

Example:

  • Average Check: 10,000 rubles.
  • CAC + Variable Costs: 7,000 rubles.
  • Contribution Margin: 3,000 rubles.

10. MVP and Hypotheses​

  • Define the simplest product version and hypotheses you're testing.

Example:

  • MVP: Basic analytics dashboard with top 3 features.
  • Hypotheses: Customers prioritize real-time updates over historical trends.

11. Team and Competencies (MVT)​

  • Highlight key team members and required expertise.

Example:

  • Data scientists, UX designers, and sales professionals.

12. To-Do List​

  • Provide a snapshot of completed tasks, current bottlenecks, and next steps.

Example:

  • Done: Launched MVP, onboarded 10 pilot users.
  • Bottleneck: Scaling server infrastructure.
  • Next Steps: Optimize onboarding flow, launch paid ads.

Documentation Format​

  1. Business Model Structure

    • Use bullet points or short sentences to keep it concise.
    • Organize the content in a visually appealing format.
    • Include all 12 blocks with clear examples and explanations.

  2. Presentation

    • Keep the format clean and easy to read.
    • Use consistent formatting throughout.
    • Ensure all key information is immediately visible.

Let me know if you'd like assistance structuring your document or refining specific sections!